Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem
Thesis*, a Bitcoin-focused enterprise studio, introduced its acquisition of Lolli, a bitcoin rewards platform, in a transfer to combine it with its broader ecosystem of firms resembling Fold, Mezo, and tBTC.
The announcement outlines plans to boost shopper Bitcoin experiences by means of expanded rewards and new partnerships.
Lolli, based in 2018 claims to have rewarded over 600,000 customers with greater than $20 million in bitcoin by means of procuring at 50,000+ shops and taking part in 1,000+ cell video games. Lolli’s platform is designed to make Bitcoin accessible by providing cashback and rewards for on a regular basis actions. Thesis*, working since 2014, has constructed Bitcoin-native tasks like Fold, which lately turned a publicly traded Bitcoin monetary providers firm below the management of Matt Luongo, its CEO and Fold’s co-founder.
“Having competed alongside Lolli for years, I’ve admired their capability to onboard customers by means of accessible and fascinating experiences. At Thesis*, we consider Bitcoin’s actual development is pushed by on a regular basis interactions — procuring, gaming, spending — not simply funding portfolios,” mentioned Luongo who will now lead Lolli’s subsequent part. He added that Lolli’s consumer base and reward mannequin align with its imaginative and prescient of driving Bitcoin adoption by means of sensible use circumstances.
Lolli’s founder and former CEO, Alex Adelman, added that “We’re excited to hitch forces with Thesis* to energy the following part of bitcoin adoption by means of rewards with Lolli. Thesis* brings each deep infrastructure experience and a shared imaginative and prescient, enabling us to considerably improve our platform.” Thesis* believes this acquisition will tackle fragmentation within the Bitcoin shopper expertise by uniting Lolli’s rewards with Fold’s monetary providers and its broader ecosystem.
Thesis* outlines a number of deliberate upgrades for Lolli below Loungo’s management. It intends to boost the Arcade and Each day Stack options with extra video games, quests, and bigger rewards. A brand new “Lolli Market” is in growth, which seeks to supply extra manufacturers, greater cashback charges and international accessibility. Thesis* plans to introduce immediate reward payouts later in 2025, responding to consumer demand for quicker redemptions. Moreover, Lolli will collaborate with Fold on an expanded reward card market to extend incomes alternatives.
For international attain, Lolli is now creating a world growth technique to convey bitcoin rewards past the U.S. To help these adjustments, Thesis* plans emigrate Lolli to a extra scalable infrastructure. The corporate claims this may strengthen Lolli’s capability to onboard new customers and deal with elevated exercise.
Thesis* sees this acquisition as a step towards a round Bitcoin economic system, the place incomes and spending bitcoin are seamless. It hopes the mixing of Lolli with Fold, Mezo and tBTC will shut the hole between bitcoin rewards and on a regular basis use, making adoption simpler for hundreds of thousands.
This publish Thesis* Acquires Lolli to Expand Bitcoin Rewards Ecosystem first appeared on Bitcoin Magazine and is written by Juan Galt.
