On the 2025 Paris Blockchain Week, CryptoPotato spoke to Dimitar Stalimirov, Director of Model Advertising at Nexo, who provided perception into how the corporate is repositioning itself inside the monetary companies and digital property house.
Because the business continues shifting, Nexo seems to be adapting by exploring new advertising and marketing methods, enterprise verticals, and consumer engagement strategies. One among these, and maybe a extra thrilling one for the broader viewers is thru sports activities partnerships.
Strategic Sponsorships to Construct Relevance
Nexo has not too long ago began to discover partnerships within the sports activities world, with a give attention to tennis. Their first involvement got here via a sponsorship on the tennis event held in Acapulco, however additional plans are underway. In line with Stalimirov, this transfer isn’t nearly visibility, however about aligning with a target market.
“Our viewers are people who find themselves extra into, I might say, prosperous sports activities,” he stated. “However we’re not excluding any alternative that is perhaps invited to the desk.”
The aim is to carry the model nearer to its customers, not simply via monetary companies, however by collaborating in areas their clientele already engages with.
“We need to be not only a service supplier, but in addition a relatable model,” Stalimirov defined. He emphasised that Nexo is responding to consumer suggestions in its pursuit of brand name consciousness, saying, “We need to be nearer to them in each means doable.”
From Trade to Ecosystem
With a current rebranding and a development plan within the works, Nexo is positioning itself as greater than a conventional change.
The corporate is engaged on increasing its providing to incorporate a broader set of economic merchandise, significantly within the discipline of digital property.
“We’re certainly going to broaden when it comes to varieties of merchandise and methods for our shoppers to diversify their portfolios,” Stalimirov stated.
He famous that shoppers are usually not coming to Nexo merely to commerce. They’re on the lookout for a broader, extra built-in monetary expertise.
“You’ll be able to change from Nexo, however that’s not why you’re coming,” he stated. “In the event you’re trying purely for an change, there are fairly a little bit of exchanges on the market.”
The corporate’s course seems to emphasise client-centric growth. Plans embrace new B2B options and worldwide model campaigns supposed to construct consciousness and drive engagement with new audiences.
Navigating Challenges in a Shifting Panorama
Like many within the digital finance house, Nexo is navigating a quickly evolving regulatory and market atmosphere. Compliance is non-negotiable, however so is sustaining a applicable consumer expertise.
“It’s important to be compliant for positive, however it’s important to do it within the swiftest means doable and in the easiest way from a shopper standpoint,” stated Stalimirov.
Relating to the present state of the market, he took a measured view. Regardless of fluctuations and exterior pressures, akin to geopolitical tensions, Stalimirov believes the basics stay strong.
“It’s a response and even an overreaction to one thing that’s not significantly regarding for the business,” he stated. “So to be trustworthy, yeah, I believe it’s a good time to get into the market. Don’t take it as monetary recommendation.”
This interview was produced in partnership with Binance Blockchain Week 2025.
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