Strive, Inc. said Wednesday it raised the dividend rate on its preferred equity product while adding more bitcoin and a new credit instrument to its balance sheet, moves the firm said are designed to stabilize its digital credit strategy.
The Dallas-based company increased the dividend rate on its SATA preferred stock by 25 basis points to 12.75% and declared a dividend of $1.0625 per share payable April 15 to shareholders of record on April 1.
At the same time, Strive narrowed its targeted trading range for SATA to $99–$101 from the previous $95–$105 and updated guidance to avoid issuing new shares below $100 through at-the-market or follow-on offerings.
The firm also disclosed additional balance sheet activity, including the purchase of 179 bitcoin since its last filing. That brings Strive’s holdings to roughly 13,311 BTC.
Separately, Strive allocated $50 million to acquire 500,000 shares of Strategy Inc.’s Variable Rate Series A Perpetual Stretch Preferred Stock, trading under the ticker STRC on Nasdaq Composite.
Executives framed the moves as part of a broader effort to strengthen the credit profile of SATA, which the company describes as a “digital credit” product tied to bitcoin-focused capital strategies.
CEO Matthew Cole said the adjustments are intended to maintain a stable trading range for the preferred shares while supporting long-term returns for common shareholders relative to bitcoin performance.
Chief Risk Officer Jeff Walton said the addition of STRC reflects the company’s view that the instrument offers higher yield and liquidity than traditional fixed income, allowing Strive to manage short- and medium-duration capital more efficiently.
As of March 9, Strive held $143.4 million in cash and cash equivalents before the STRC purchase, alongside its bitcoin holdings.
The company said its combined bitcoin, STRC, and cash reserves currently cover more than 19 years of SATA interest payments.
Strive and Strategy get upgraded ratings
This comes as Strategy Inc. disclosed that it spent $1.28 billion to acquire 17,994 bitcoin last week, raising its total holdings to 738,731 BTC worth about $50 billion at current prices.
Against that backdrop, investment bank B. Riley Financial initiated coverage of Strategy and Strive, Inc. with Buy ratings and price targets of $175 and $12, respectively, arguing that the recent decline in bitcoin and related equities has compressed valuations and created a potential entry point for investors.
Analysts pointed to Strategy’s scale and market dominance as the largest corporate bitcoin holder, as well as its ability to raise capital across cycles through a layered structure that includes common equity, convertible notes, and multiple series of perpetual preferred stock.
Meanwhile, Strive was highlighted for its “dual-engine” model combining a roughly 13,132 BTC treasury with an asset management business overseeing about $2.5 billion, alongside a recent all-stock acquisition of Semler Scientific.
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