K33 AB (PUBL), a digital asset brokerage and analysis agency, announced that it has accomplished its first Bitcoin acquisition beneath its new Bitcoin treasury technique, buying 10 BTC for roughly SEK 10 million.
In the present day’s buy is the primary transaction of the secured SEK 60 million that K33 introduced it is going to purchase for its Bitcoin treasury technique.
“We count on Bitcoin to be the best-performing asset within the coming years and can construct our steadiness sheet in Bitcoin transferring ahead,” mentioned the CEO of K33 Torbjorn Bull Jenssen. “It will give K33 direct publicity to the Bitcoin value and assist unlock highly effective synergies with our brokerage operation. Our ambition is to construct a steadiness of a minimum of 1000 BTC over time after which scale from there.”
Throughout K33’s Q1 2025 Report & Strategic Outlook presentation. Torbjorn Jenssen talked about that the “US BTC ETF was probably the most profitable ETF launch in historical past. Buying extra capital in only one yr than gold did in 20.”
Jenssen additionally mentioned K33 is working with different Bitcoin treasury firms within the Nordics and hopes to make use of its treasury as a basis to supply new providers, comparable to Bitcoin backed lending.
“For K33, Bitcoin will not be solely a high-conviction asset — it’s additionally a strategic enabler,” he mentioned. “With a large BTC reserve, we can strengthen our monetary place whereas unlocking new income streams, product capabilities, and partnerships.”
Bitcoin would be the finest performing asset within the coming decade and my purpose with K33 is to build up as many as attainable whereas unlocking highly effective operational synergies with our brokerage operation,” posted Jenssen on X.
Bitcoin treasury holdings have gotten a development of firms in 2025. Round 217 companies and public entities now maintain Bitcoin on their steadiness sheets.
Final week, in the course of the 2025 Bitcoin Conference in Las Vegas, the CEO of GameStop Ryan Cohen introduced that GameStop bought 4,710 Bitcoin value roughly $505 million, marking one other main company entry into Bitcoin treasury holdings.
In an interview with the CEO of Nakamoto David Bailey, the CEO of GameStop Ryan Cohen said, “If the thesis is right then Bitcoin and gold as nicely generally is a hedge towards international forex devaluation and systemic danger. Bitcoin has sure distinctive benefits higher than gold.”
