Since 2020, Ballet—a U.S. firm providing easy, safe chilly storage options—has partnered with Changelly to allow in-app crypto swaps immediately inside its cellular companion app. With Changelly’s Crypto Exchange API integration, Ballet customers gained entry to 1000’s of buying and selling pairs in a safe, non-custodial surroundings.
Right here is the influence of collaboration over 4 years: transaction quantity has doubled, month-to-month energetic customers (MAU) are up 21%, AOV elevated by 166%, and the bounce price has dropped from 38% to 22%. As we speak, 40% of all swap exercise within the app is powered by Changelly, an indication of each constant efficiency and consumer belief.
By streamlining the in-wallet swap course of via Changelly’s Alternate API, Ballet acquired a lift to its key enterprise metrics and income. The mixing has enabled one of many market’s main chilly storage options to additionally ship a useful buying and selling expertise—all with out compromising on self-custody, safety, or simplicity.
This case examine was first revealed by FinanceFeeds, reporting on Ballet’s transaction and AOV progress following its Changelly API integration.
X2 Transactions Put up-Integration
Since integrating Changelly’s swap API, Ballet has seen the variety of accomplished transactions double. This progress in exercise alerts greater consumer engagement, stronger intent to transact, and a extra useful product expertise general.
Fairly than forcing customers to maneuver funds to centralized exchanges, Ballet now allows worth alternate immediately contained in the pockets’s consumer expertise, bridging the hole between asset storage and asset utility.
Person Progress & Retention: +21% MAU in One 12 months
From 2023 to 2024, Ballet’s Month-to-month Energetic Customers (MAU) rose by 21%—a transparent signal of constant consumer progress even in a maturing market.
On the identical time, retention charges remained robust, rising barely from 72% to 74%. This stability reveals that current customers discover continued worth within the swap function and are coming again commonly to make use of it.
166% AOV Improve: How Belief Formed Transaction Habits
From pre- to post-integration, Ballet noticed a 166% improve in weekly Common Order Worth (AOV), notably within the early phases—pushed by rising consumer confidence within the in-app swap expertise.
Whereas progress has leveled off in latest months, AOV stays constantly excessive. Within the context of safe, chilly storage merchandise, this stability alerts lasting belief and sustained engagement from customers transacting immediately inside the app.
40% of All Swaps Are Now Powered by Changelly
As we speak, 4 out of each 10 swaps initiated in Ballet’s app are executed via the Changelly API. That’s a transparent marker of consumer desire—and a direct indicator of service reliability.
This share isn’t just quantity, it’s belief. Ballet customers proceed to decide on Changelly from a number of suppliers as a result of the expertise delivers: low latency, aggressive charges, and regulatory transparency.
“Ballet has constructed a uniquely accessible chilly storage answer, and we’re proud to assist that have with seamless, dependable in-app swaps. What makes this partnership work is long-term alignment—on product values, on consumer expectations, and on execution. The expansion we’ve seen collectively is proof that safe self-custody and energetic engagement can go hand in hand.”
—Zifa Mae, Head of Product at Changelly
Bounce Price: -42%
Between October 2023 and October 2024, Ballet’s bounce price dropped from 38% to 22%. That’s a 42% lower, displaying that customers usually are not solely opening the app—they’re staying, interacting, and finishing actions.
This decline displays smoother onboarding, sooner swap execution, and a backend circulate optimized for conversion and value, even in a non-custodial surroundings.
From Chilly Storage to Scorching Utility
The partnership between Ballet and Changelly proves that safety and value don’t must compete. Ballet’s hardware-based safety mannequin, mixed with Changelly’s alternate infrastructure, provides customers entry to a platform that permits long-term storage and on-demand transactions in a single seamless consumer circulate—offering each peace of thoughts and sensible performance.
Conclusion: Constructed for Sturdiness, Designed for Belief
Since 2020, the Ballet and Changelly integration has developed from a function right into a core a part of the consumer expertise. This collaboration proves {that a} well-executed, embedded swap answer can ship actual consumer engagement with out compromising on safety or management. For Ballet, the Changelly API not solely added performance—it enabled international scalability, diminished consumer drop-off, and turned a passive storage interface into an energetic, high-conversion product.
“Changelly can present clean swap companies that match the wants of most customers all over the world.”
— Bobby Lee, Ballet CEO
Because the crypto house matures, customers count on extra from the instruments they belief. The Ballet and Changelly partnership reveals how safe infrastructure, user-first design, and long-term alignment can create lasting worth.
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