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    Home»Bitcoin»BBVA Tells Wealthy Clients To Invest Up To 7% In Bitcoin
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    BBVA Tells Wealthy Clients To Invest Up To 7% In Bitcoin

    Finance Insider TodayBy Finance Insider TodayJune 17, 2025No Comments3 Mins Read
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    Spanish financial institution BBVA is now advising its rich purchasers to speculate as much as 7% of their portfolios in crypto and Bitcoin, displaying how conventional banks are beginning to see the potential of Bitcoin. 

    “With personal clients, since September final yr, we began advising on Bitcoin,” mentioned Philippe Meyer, head of digital & blockchain options at BBVA Switzerland, through the DigiAssets convention in London. “The riskier profile, we permit as much as 7% of portfolios in crypto.”

    The financial institution’s personal wealth division is at the moment recommending purchasers allocate 3% to 7% of their portfolio to Bitcoin and crypto, relying on their particular person urge for food. Whereas many personal banks have provided to execute Bitcoin or crypto trades upon request, it stays uncommon for a world monetary establishment to formally advise purchasers to buy. BBVA is at the moment recommending allocations particularly in Bitcoin. 

    Meyer emphasised that even a modest allocation to Bitcoin can have a significant impression on portfolio returns, “If you happen to take a look at a balanced portfolio, should you introduce 3%, you already enhance the efficiency,” he mentioned. “At 3%, you aren’t taking an enormous danger.” 

    BBVA began executing Bitcoin purchases for its purchasers in 2021, however Meyer mentioned that is the primary time it’s formally advising allocations. In June 2021, the financial institution launched Bitcoin buying and selling and custody companies by way of its Swiss subsidiary for personal purchasers. “With this modern provide, BBVA positions itself as a benchmark establishment within the adoption of blockchain expertise,” mentioned BBVA Switzerland CEO Alfonso Gómez on the time. 

    BBVA’s curiosity in digital forex goes again even additional. As early as 2015, the financial institution made it clear that it seen Bitcoin and blockchain expertise as greater than only a passing pattern. In an announcement that now appears more and more prescient, BBVA said “establishments that perceive Bitcoin and digital currencies will lead the brand new financial system,” highlighting its perception that early adopters would achieve a strategic benefit. 

    This early help set BBVA aside from a lot of its friends, as few main banks have been prepared to publicly interact with Bitcoin on the time. 

    What started as curiosity in blockchain expertise has changed into direct funding steering, now culminating in BBVA formally advising rich purchasers to allocate as much as 7% of their portfolios into Bitcoin, a transparent signal the financial institution sees it as a long run a part of its future.



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